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Comcast, the nation’s largest cable provider with more than 22 million subscribers, will distribute networks owned by NBA superstar Magic Johnson, musical artist and entrepreneur Sean “Diddy” Combsand Hollywood director Robert Rodriguez. The announcement came Tuesday from David L. Cohen, executive vp of Comcast Corporation.

Johnson’s Aspire, a partnership with GMC TV that is set to launch this summer, will deliver enlightening, entertaining and positive programming to African-Americans families,” according to Comcast. Its programming will run the gamut from movies, documentaries, short films, music, comedy, performing arts and faith-based programs.

“Aspire will be a network that encourages and challenges African-Americans to reach for their dreams and will appeal to all generations,” Johnson said in a statement.

Combs will partner with MTV veteran Andy Schuon on Revolt, which will showcase music and pop culture programming including music videos, live performances, news and interviews with a robust social media component. The network has targeted to launch in 2013.

Revolt, said Combs, “is the first channel created entirely from the ground up in this new era of social media. We’re building this platform for artists to reach an extraordinary number of people in a completely different way. Revolt will be live, like all great moments in television history.”

Source: The Hollywood Reporter