After designing a clothing line for Britishretailer River Island, the 25-year-old singer has landed an unprecedented deal with MAC for her own line of cosmetics.
“When you think of makeup, the brand that pops into your mind—for something legit—is MAC,” Rihanna told WWD. “Whatever color you want, it’s like ‘Let’s go to MAC.’ I’ve been using MAC on tour for such a long time it was a natural fit for me. I have always loved makeup, and I always said that if I do it, I want to do it with a credible brand.”
The first release will be RiRi Woo, a lipstick inspired by her favorite MAC red, Ruby Woo. The product will debut at Rihanna’s “Diamonds” tour shows on May 4 and 5 at Brooklyn’s Barclays Center, where MAC will open a pop-up shop on the first night to unveil the line.
Although MAC has partnered with pop stars in the past including Lady Gaga, Nicki Minaj, and Azealia Banks, this is the first time the brand has worked with a celebrity beyond a one-off product.