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2016 MTV Video Music Awards - Arrivals

DJ Khaled has so many tricks up his sleeve—he’s always up to something!

The Major Key super-producer rode around picking up NYC Lyft passengers as a part of the app’s new promotional campaign, and surprisingly, not everyone recognized him. Going incognito in shades and a baseball hat, Khaled introduced himself as “Billy the Locksmith,” hilariously telling customers he has “all the keys to everything.” At certain points, he even referenced himself and his own song “I Got The Keys,” but most riders were completely clueless.

“There are times where I really don’t know what I’m doing and all I got to do is turn on Snapchat, and be like ‘Alright, what’s DJ Khaled doing today? How’s he gonna inspire me today?’ one passenger tells the Snapchat king, to which he responds with a huge smile. Another says Khaled is a “bit much” for her, at which point he reveals his true identity.

Would you have recognized “The Dramatic One” if he was driving you around in the city?


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