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(AllHipHop News) Rap star 50 Cent is expanding his business portfolio with an investment in a new company that creates “digital performance eyewear.”

According to FastCompany.com, 50’s latest business deal involves an optical company named Gunnar Optiks.

The company specializes creating that are optimized for a sharper digital experience, in addition to reducing headaches, tired and/or dried eyes from viewing LCD screen for extended amounts of time.

Additionally, the company develops fashionable, stylish 3D eyewear, which will retail between $70-$200, like the rest of the entire collection.

50 Cent became involved with Gunnar after turning down an endorsement deal, in favor of a stake in the company.

FastCompany revealed that 50 Cent also has a say in the business direction of Gunnar Optiks as well.

The rapper’s investment in Gunnar Optiks comes as manufacturers attempt to boost sales of 3D television, which currently has a slow adoption rate.

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