The world is becoming appified. 

Smart phones will be in the hands of more than half of all American subscribers by the end of the year, according to Nielsen Research. Millions more will buy touch-screen tablet computers, which also are capable of downloading apps.  The ICVA (Indianapolis Convention & Visitors Association) couldn’t ignore.

Visit Indy is a free app that’s available for the iPhone and iPod Touch. It also will be available on Google’s Android operating system on Monday. In a few more weeks, there also will be a specific version for the iPad.

Launch the app, and you’ll get a list of options: Where to eat? Where to sleep? What to do? What’s nearby?

Each drills down into a more specific list of options. Restaurants, for example, are listed by cuisine.

Users also can tailor what they see to their current location. So, for example, if you’re Downtown and looking for a place to eat, the restaurants that Visit Indy will suggest first will be the ones that are closest to where you’re standing.

Even better, though, is the augmented reality, or “AR” feature.

It uses your smart phone’s camera to show you where nearby restaurants, hotels and landmarks are. So, for example, you can launch AR, hold up your phone and icons will appear on the screen indicating where a restaurant is located. Turn the opposite direction, and more icons will appear showing you where other restaurants are located.

Indianapolis has its very own app: Visit Indy


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