Adidas is inviting fans across the globe to tune in to during All-Star Weekend to roll VIP with the one and only Snoop Dogg. The legendary rapper and West Coast icon will turn on the camera and give fans an up-close, unscripted view of what it’s like to experience All-Star as a VIP: walking the red carpet, performing on stage, hosting and starring in the adiHOOP 3-on-3 celebrity tournament and mixing it up with fans, celebrities and some of the greatest athletes in the world.

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To find out exactly when Snoop turns the camera on, LIKE .

Check out the video message from Snoop inviting you to roll VIP with him at All-Star Weekend below. Embed code is provided. Would love to coordinate to post news coverage and video on your outlet today! Below, please find more information on the behind the scenes footage that will be captured. Please let me know if you have any questions!

Roll VIP with Snoop:

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