Trey Songz is in a legal battle with reality television star Dave “The Mogul” Hester of “Storage Wars” over the R&B star’s right to yell “YUUUP!”
Those of you that have ever listened to Trey Songz music have become all too familiar with him shouting ‘YUUP’ over pretty much all of his tracks. Some of you out there may also be familiar with a similar catchphrase being used by Dave ‘The Mogul’ Hester on A&E’s reality hit series Storage Wars.
Well it seems that Trey Songz didn’t like Dave Hester’s use of the catchphrase all that much, and had his lawyer send a cease and desist letter to the Costa Mesa, CA thrift store owner. Hester didn’t take to kindly to the letter, and decided to file a lawsuit against Trey Songs in Manhattan Federal Court.
Songz aka Tremaine Neverson also told Hester to stop slapping “YUUUP!” on T-shirts and other merchandise. According to Hester’s Manhattan federal court filing, Songz claims to have used “YUUUP!” as his “signature sound” since at least 2009.
Hester, (seen below) however, argues that Songz’ version “resembles an animal-like or non-human squeal which begins with a distinct ‘yeeee’ sound before finishing with a squeal-like ‘uuuup’ sound.”
That’s “distinct and different from Hester’s more monosyllabic sounding guttural auction bidding phrase … which is meant to convey the meaning of ‘yes,’” court papers say.
Hester’s suit seeks unspecified damages and a court order barring Songz from “interfering” with his use of “YUUUP!” which Hester trademarked in September.