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Hip-hop star Kanye West has been courting Middle Eastern millionaires to invest in an upcoming film project.

The Hollywood Reporter.com reports, West is developing a 30-minute art film to be set in the Persian Gulf when production begins in March. A source tells the publication, “They did a full round of meetings, speaking with various government agencies, institutions and private investors.

They toured each area and met with all the major players. He conceived the story, which is set in the Gulf. It’s supposed to showcase the beauty of the region, a piece that’s culturally sensitive and embraces the customs and traditions of the region.

The project is said to be in the vein of the extended music video he released for his 2010 track, “Runaway.”

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