Platinum recording artists and critically acclaimed actors Ludacris and Jamie Foxx are stepping up to combat the growing HIV/AIDs problem in the Black community.
The pair has teamed up with the Center For Disease Control for their “I Know” campaign, an effort that uses Facebook, Twitter, a new Web site, and text messages to break down barriers of silence on the disease.
Luda is starring in video messages about the problem while Jamie will make radio and video PSAs encouraging youth to get tested and break their silence.
CDC representative Robert Bailey gave HipHopWired a statement on “I Know” saying,
“The “I Know” effort is our new social media effort we’re using to spark conversation about HIV among African American young adults. We’re trying to encourage young African Americans age 18-24 to talk openly and often about HIV online and offline. Wherever you live, work, play, worship, learn, we’re hoping that “I Know” will allow these youth to connect where they talk and normally share information and take action. African American users are among the fastest growing groups in social media. “
The head of national partnerships in the CDC’s Division of HIV/AIDS prevention also says that The Ludacris Foundation is notorious for their work with the organization and that Jamie was eager to join in after hearing the statistics.