50 Cent has developed a reputation for being one of the more antagonistic rappers in hip hop. From his beginnings dissing rivals like Ja Rule and Fat Joe, to his feuds with former co-horts Game and Young Buck, to his current Twitterbeefs, it is obvious that that rep is well-deserved.

But he claims it does nothing to sell records.

“Beef doesn’t actually sell records,” 50 explained in an interview with Carson Daly. “It creates that barbershop, beauty salon conversation. Hit records sell records. In the Ja Rule situation, I’m releasing ‘In Da Club,’ ‘P.I.M.P.,’ ’21 Questions,’ big hit records. Then on The Massacre, there’s ‘Candy Shop’ and ‘Just A Little Bit’, records that are working while ‘Piggy Bank’ is playing. I’m actually addressing my issues because I see what’s going on in the culture.”

Also On Hot 96.3: