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TMZ reports that a source close to new parents Kim Kardashian and Kanye West has explained why the couple named the baby, “North West.”

The pun is more “inspirational than directional,” according to the insider, and is meant to represent new heights, with Kardashian and West even allegedly going around and saying, “What’s North of North? Nothing.” The person also elaborates that the “duo believes North is their highest point together as a couple” and that she represents a kind of “North Star” for them.

North West was born three weeks early, on June 15. The daughter is a first child for Kardashian and West, who have been dating since 2012.

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Kimye Source Explains Meaning of ‘North West’ Name  was originally published on zhiphopcleveland.com