Rapper Young Jeezy expands his portfolio with a new gig as the Multicultural Advisor for Tequila Avion.
The Atlanta rapper got the job after mentioning Avion in one of his songs, Ken Austin, the founder and chairman of Tequila Avion, reached out to the rapper and struck up a friendship with him and their relationship has grown into a business partnership.
“After spending a great deal of time with Jeezy, I have been inspired by the level of business savvy he has, as well as his consumer insights and raw talent,” says Austin. “I know he will be a valuable asset to our company, and I am already learning a great deal from him.”
Jeezy sent put this Instagram pic of his meeting with Ken Austin.
As a Multicultural Advisor, Jeezy will share his knowledge of how to market Tequila Avion to consumers outside of their niche. According to the 36-year-old rhymer, Avion is a brand that he’s enjoyed drinking and is excited to lead the company in a new lucrative direction. “When Ken asked me why I included Avion in my music and social channels, I told him it was purely for the love of the product,” he says. “While I will be advising Ken, Ken in turn will advise me with my business ventures and personal brand. It has been a great relationship so far, and I’m looking forward to sipping more Avion with Ken.”