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You might’ve been wondering what A$AP Rocky was doing yesterday when he was flooding your Instagram timeline with black, white, and gray images.

Welp, after hours of strategically posting pictures on his account, the picture became quite clear. The photos the “Everyday” rapper posted are an effort to promote his highly anticipated At.Long.Last.A$AP album.

Some of the photos were taken by visual artist/photographer Kimi Selfridge, while others are by Daniel Arsham, a visual artist with a specialty in altering the perception of common objects.

The artwork features an interesting mashup between Rocky and the late A$AP Yams, who passed away earlier this year due to an accidental drug overdose. The hip-hop collective was devastated by the news, but as A$AP Yams would’ve wanted, they’ve promised to always strive and prosper.

A.L.L.A is scheduled to drop June 2. Check out A$AP Rocky’s newly released photos below. 

PHOTO CREDIT: Instagram

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