Snoop Dogg is gearing up for his new sports talk show called Turf’d Up. Coach Snoop partnered with Adidas for an 8-episode season staring on December 30th.
“We have a long-standing relationship with Coach Snoop, which includes everything from working with him to design signature footwear, apparel and uniforms, to the sponsoring the SYFL—his grassroots football program,” Mark Daniels, vp of team sports for Adidas, told AdWeek. “Turf’d Up is the natural extension of our partnership and provides the perfect platform to showcase Coach Snoop’s talent, his knowledge of the game and how Adidas Football is the only brand that fuses sports and culture.”
Check out the preview of the upcoming season below.