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Alternative Views - 2017 Sundance Film Festival

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Via | HotNewHipHop

Watch Jay Z’s latest “4:44” ad called “Kill Jay Z.”

JAY-Z SZN is upon us. Just days before we’re treated to Hov’s highly anticipated 13th studio album 4:44, the Brooklyn mogul decides to share a new cryptic commercial ahead of time via Tidal tonight called “Kill Jay Z.”

In partnership with Tidal x Sprint, the 30-second preview finds a young black kid running for his life with nothing but fear all over his face & eyes. Accompanied by an anthemic, soulful instrumental, maybe this is a preview of an upcoming song presumably called “Kill Jay Z”? Thankfully, we’ll know for sure in a couple days when 4:44 officially drops this Friday, June 30th.

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