(Sohh.com) T.I. feels it is most important to work the single from the ground up, starting with fans.
“My next song … I’m not even sending it to radio first,” he explained in an interview. “I’m going to work it from the streets to the clubs. Then as DJs ask about it, I’ll deliver it to them. I’m gonna go all the way back to grassroots. I feel that people right now feel I’m going so far over their heads, given my prior success with Paper Trail. They feel like I’m trying to leave my foundation and my demographic behind, which is far from my intention…[I’m gonna release a new song] probably this week — don’t look for it on radio, but online and in the streets and in the clubs, you can look forward to a record. A record called ‘Pledge Allegiance to the Swag.’ I’m just trying to feed the streets right now.