Last night Rihanna stepped out on the scene to debut her new cologne titled ‘Rogue Man’. She took the time out to encourage her fans…

Jay Z made a major announcement the other day  revealing he’d be releasing a fragrance with Barney’s! Of course you know it didn’t take long…

  Not even a full 24 hours after Diddy launched his own music channel revolt, it gets announced that the music mogul will be creating…

Do people recognize your presence because of the scent of your trademark cologne? Does your girlfriend or wife buy you the same men's cologne for your birthday year after year? If you answered yes to both of these questions, you may be in need of a slight change in personal fragrance. Put away the Joop take a look at what's new in men's cologne at the fragrance counters.